Why brides are buying more wedding-related outfits than ever: experts

Before Dominican Johnson married in 2024, she returned home from work, opened her mobile computer and spent two hours searching for the Internet for white dresses every night. She repeated the routine for two months, just to finish her wardrobe for her two -day Bachelor’s party, she says.

Shop for her other wedding events, including the wedding shower, a Hawaiian wedding and reception in Bali, she took similar quantities of dedication. She wanted a different look at every photographed event.

The 32 -year -old real estate chancellor spent nearly $ 18,000 on 15,000 dollars on 15 unique white groups during their presence as a bride, according to the documents reviewed by CNBC.

Johnson says: “I felt a huge amount of pressure on what I needed to wear … This is my wedding ceremony, the moment I dreamed of,” says Johnson.

For many brides, the knot is no longer the case of one day, or one clothes. It can be a full multi -juvenile season that extends for months, and sometimes years. Persons with an income available more than ever – and tell experts and brides CNBC.

He says brides with an average of 12 looking for wedding events, he says David CEO of brides Kelly CookFrom eight clothes in 2021. Some brides wear small white clothes for wedding tears and celibacy parties, or even to go to the wedding dress shopping.

Jolly Spatino, who has worked with high -value agents since 2001, says the increasing number of pre -wedding events, and the direction of buying a new group for each one, is not necessarily new. On TV and In pop culture – But recently, the concept has become more than that thanks to social media.

Cook says that brides are now bombed with the content related to the event on Instagram and Tiktok, giving them an inspiration to plan for more celebrations of clothes and accessories that fit this occasion.

Even smaller events, such as links, now require planners and sellers so that the couple can be ready for Instagram, Brian Am Green, a sophisticated events headquarters based in Atlanta, CNBC is made in November 2024.

David’s wedding is just one of the many companies that meet the increasing demand, as it is launched “Small white dresses” A page on its website in 2021, says Cook. The company also sells small white bickens, small white sunglasses and small white bags. Retail traders include others who offer similar elements to rotate and anthropology.

The California -based bride spent nearly $ 4,000 on 16,000 wedding looks before her party in June, including white wig of $ 19 from Amazon L Night “Foundation of Parents” On her single. The wedding planning itself became an event: I bought a 168 -dollar Fi -Blue Plu -Forte dress to go shopping for her garment at her party.

“It was exciting, but I felt that I needed something new for everything. If I already had a picture of it, I didn’t really want to wear it again,” says Walsh, 34.

The bride, Helei McLeulin, who is married in Philadelphia, who married in May, appreciates $ 800 in buying her clothes for her four -day Bachelor’s degree in Park City, Utah.

“As for single, I felt I needed to be the best person in the room,” says McLeulin, 29. “Because of the site I chose, I had to get ski pants, coats, accessories and scarves.”

Wedding parties, in general, you have I got more luxury In the past five years only. The US Mediterranean wedding is now costing $ 35,000, up from $ 19,000 in 2020, according to the wedding planning site Knot. Some brides say they have to wear new clothes and sometimes more expensive, to meet the expectations of their families and social media, and match their wedding seeds.

Johnson says her family and friends expected to be “on top”, and she felt a tendency to surrender. “I felt more,” says Walsh, who was at many wedding parties before planning.

Help us help you: Take a poll on work, money and the goals of life

Increase in destination wedding parties The biggest guests also reduce the bet. “Even local weddings, which often include welcome and lunch,” deluded as intended products because people come from all over the place, “says Sabatino.

Walsh a knot tied 20 miles south of her home in Ontario, California, but with family and friends who fly from all over the country, she says the celebration turned into an event of four days full of dinner, lunch and a trip to Disneyland.

“It is fun [wear] “There is something new that your friends have not seen, or your family has not seen,” she says.

The need to wear something new does not always come from the bride. She says that Abi Garabati spent a wedding in her dreams, as the New York -based business strategy and operations manager would occupy in Japan. Instead, her parents began and hit her-and paid her-her wedding before her involvement, she says.

GARAPATI, 29, says she eventually wears 11 groups to cover Indian traditions and western preferences, including a $ 350 repair Dress and $ 700 picchika lehenga.

Usually, at Indian wedding parties, parents will pay the whole thing, and they will save their entire lives for this great and detail [celebration]Garbati, who linked the node last year, says.

The last opportunity to save: Do you want to stand out and develop your network and get more job opportunities? Subscribe to Smarter by CNBC, make it a new online course, How to build a prominent personal brand: online, personally, and at work. Learn how to display your skills, build a great reputation, and create a digital presence that AI cannot repeat. Register today with an early coupon code to get an introductory discount of 30 % of the price of the regular cycle of $ 67 (in addition to the tax). Sari, July 22, 2025, until September 2, 2025.

plus, Subscribe to CNBC, make it the newsletter To obtain advice and tricks to work at work, with money and life, and Request to join our exclusive community on LinkedIn To communicate with experts and peers.