Steak ‘n Shake follows Camping World, other businesses with colossal flag displays

Steak and Shake It recently began offering giant American flags at its locations as many companies adopt patriotic themes.

The chain announced last week that it will install Stars and Stripes in locations across the United States. Flags will be as large as possible while adhering to local regulations.

“Flag installations have begun at Steak ‘n Shake,” the company noted in an X post. “Every Steak ‘n Shake gets the tallest and largest American flag allowed by local governments! Steak ‘n Shake proudly supports American values ​​and traditions.”

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Fox News Digital reached out to Steak ‘n Shake for comment on the initiative but did not immediately receive a response.

The move places Steak ‘n Shake among other companies that have adopted it National offers.

The company said the flag-raising initiative celebrates American values. The initiative will expand to include everywhere. (iStock; Wayne Robinson)

Camping World, a nationwide retail chain, began offering giant American flags in 2014 at its locations Honoring veterans.

According to the company’s website, the flags range in size from 30 x 60 feet to 40 x 80 feet, and are placed on poles 130 feet high.

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“A large percentage of our employees and customers are also veterans, and we want to honor them and their dedication to serving our country and our local communities,” CEO Marcus Lemonis said at the time.

“By making Such a proud statement“Our goal is to bring communities together to celebrate everything our veterans have accomplished for our country.”

doggett ford, Car agency In Beaumont, Texas, there is also a large American flag. Its website states that the 130-foot pole was added on August 4, 2020.

“After some careful maneuvering, the pole was secured in front of the agency building, and we raised our American flag, measuring 80 feet by 40 feet, for all to see,” according to the website. “Look around you next time you’re driving on I-45 North, and you’re sure to see them waving proudly!”

“From a brand perspective, standing out at a time when many companies are avoiding obvious cultural cues is a bold move.”

Acuity Insurance, based in Sheboygan, Wisconsin, has a 400-foot flagpole that can be seen on Interstate 43 between Milwaukee and Green Bay.

The company’s website states that the 9,800-square-foot flag weighs 250 pounds.

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“The flag, at 70 x 140 feet, is the tallest symbol of freedom in the world,” the website reads. “Flags are lowered at the first sign of wear, such as tearing at seams. Professional seamstresses use an industrial sewing machine stored at Acuity to make repairs.”

Wayne Robinson, a Steak ‘n Shake franchise owner in Rome, Georgia, told Fox News Digital that he has had a large American flag in his restaurant since he built it in 2006.

The 12 x 25 flag flies on a 40-foot pole.

Camping World began flying oversized American flags in its stores in 2014, inspiring other companies with similar displays. (Hans Gutknecht/MediaNews Group/Los Angeles Daily News via Getty Images)

Not only is Steak ‘n Shake a good company with big flags, it also has a good base of its target base.

David Johnson, CEO of Strategy Vision PR Group, told Fox News Digital that Steak ‘n Shake’s move is an example of how brands can read the national mood.

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“Reinforces,” Johnson said, displaying large American flags [Steak ‘n Shakes’] Align with [conservative] Its values, strengthens its emotional connection with its target audience and distinguishes it from competitors.”

He added: “This strategy not only emphasizes its importance Commitment to patriotism But it also clearly indicates its intention to appeal to a specific segment of the market.”

Brand expert Crystal Gorges echoed Johnson’s thoughts, noting that Steak ‘n Shake “has a long history as a classic American roadside brand.”

Wayne Robinson, a Steak ‘n Shake franchise owner in Rome, Georgia, says he has flown a large American flag in his restaurant since 2006. Shown here. (Wayne Robinson)

“Raising big flags is a simple but powerful way to remind people of this heritage,” she told Fox News Digital. “From a brand perspective, standing out at a time when many companies are avoiding obvious cultural cues is a bold move.”

“Of course, when a company makes such a clear statement, it has to feel sincere for customers to embrace it,” she added.

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“Steak ‘n Shake has shown that it can back up its symbolism with action, from maintaining its classic dining style to leaning into… Heritage menu items That keeps the brand story alive.”

The chain’s announcement went viral and attracted attention from both sides of the political aisle. One X user called it a “brilliant marketing ploy.”

The introduction of the restaurant chain’s flag reflects its quest to connect with customers through patriotic imagery and classic American themes. (Watson/AFP via Getty Images)

“I’ve never been inside a Steak ‘n Shake, and flying a big American flag won’t get me there,” the person wrote. “The idiot MAGA fans will flock there.”

Another person said, “I love a good American flag. But if Steak ‘n Shake is going full MAGA, I’m done with them.”

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A third user wrote: “So sad to know Steak ‘n Shake is Maga. Sigh. They really did that Good food.”

But the vast majority of reaction to the flag has been positive, attracting praise from some of X’s largest conservative-leaning accounts.

“Be sure to patronize organizations that proudly proclaim their love for America.”

“I’ll order from there tomorrow!” Tesla CEO wrote Elon Musk. Actor James Woods said the series was “an excellent role model for us all”.

He added, “Make sure you patronize institutions that proudly proclaim their love for America.”

Some social media users accused Steak ‘n Shake of falling in line with MAGA policies after announcing the flag’s rollout. (Istock)

Installing the flag is the latest marketing move by the company as the chain openly embraces more conservative messaging. Earlier this year, Steak ‘n Shake “RFK’ed” French fries by replacing cooking oil with them Beef tallow.

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Fox News Digital’s Sophia Compton contributed to this report.