After TikTok, Chinese businesses like Kling ramp up AI for video

BEIJING-China’s entertainment world in China has data for companies-and they are now intensifying artificial intelligence tools to make money to generate ads and film clips.

Tiktok Parent bytedance maintains the first and third sites of the research company Artificial analysis“AI models from Text Text-To-VIDEO, which have been launched in the past two months. Google has maintained the second and fourth sites, while a short video app is based in Beijing Kwisho Kling AI ranks fifth.

Despite some monotheism in other parts of the artificial intelligence industry, “competition in video generation models of artificial intelligence at an early stage, and some Chinese companies appeared as first leaders in this field,” said Wei Syong, an Internet analyst in UBS Securities.

“We believe that self -generation is the ability to reshape the content industry, by enhancing production efficiency and reducing barriers that prevent the creation of new liquefied models,” she said.

Using these AI tools, users can download one image or multiple images, and direct artificial intelligence to create a video on the basis of it. Other tools allow users to enter the text, as AI creates the video.

More than 20,000 companies from advertisers to animation for movies are already used by Kling AI to create a video, and she invited the Beijing -based company this week during the World Intelligence Conference in Shanghai. The newer version, Kling 2.1, can automatically add sound effects to match the video that was created from artificial intelligence.

It is not only for users in China.

“Whether it is the user or commercial revenue, the majority is abroad,” Zeng Yoshn, the Kling Ai operations chief, told CNBC in the Mandarin, translated by CNBC. She said that the company plans to enhance its support for the tool in places such as Japan, South Korea and Europe.

“This is something we have noticed,” she said. “The large models of artificial intelligence are increasingly learning.” “People do not seem to be interested in the country in the country.”

Kuishou Kling Ai claimed More than 150 million yuan (20.83 million dollars) achieved revenue In the first three months of the year, this daily advertisement was spent on the tools of obstetric intelligence 30 million yuan during that time. The company has not yet announced when the results of the second quarter will be issued. Zeng refused to share the costs of training the Kling AI model.

While the low cost of production means a “large” market, Xiong “UBS” said, “The current model capabilities remain restricted along the section, and the consistency of movement and control.”

Chinese video companies AI also face a competition from the United States, as well as the Trump administration restrictions on reaching semiconductor in China needed to train artificial intelligence models.

Amazon And Google has Video creation tools From pictures or text. The versions come MicrosoftOpenai launched its video generation model Sura for chat subscribers in December After nearly a year after it revealed its capabilities in February 2024.

However, Kling Ai was already released to the public in June 2024. Users subscribe and buy credits to create videos.

Vidu, a competing tool from Shengshu, which is based in Beijing, was launched to international users about 12 months ago, and in about March this year, she said it expects annual revenues of $ 20 million based on the user subscription fees.

“Chinese companies tend to try to determine the commercial” Pain Point “first,” said Paul Trio, a partner and vice president of China at DGA-Albright Stonebridge.

He pointed to how to use the 3D Chinese starting start of artificial intelligence to design new clothing styles and merge them with the Internet -connected automatic manufacturing.

Triolo said that American companies were also putting artificial intelligence on specific industries, but Chinese companies are often able to integrate artificial intelligence more quickly because they face a very competitive environment and can employ a “very qualified” local base for software engineers.

Chinese e -commerce giant Ali Baba I also remained at the top of the direction by release the latest AI version to create a video this week WAN2.2. The company claimed that with an open source model, users can control lighting and time today, tone of color, camera angle, frame size, training and focal length.

Open Source allows users to download a free model and customize products, if not marketing, with them. Alibaba has claimed that since the open sources of the “WAN” model in February, the models have been downloaded more than 5.4 million times from the Huging Face and another in China called Modelscope.

“The era of artificial intelligence has ended in the film. We have entered the era of artificial intelligence as a movie director,” said Winston Ma, Assistant Professor at New York University Law Faculty. He pointed out that the 1.4 billion Chinese population gave local companies “huge quantities” of video watching data to work with them.

Massachusetts, author of “The Digital War, said: How Chinese companies in the field of artificial intelligence can lead the artificial intelligence revolution in the field of optical digital entertainment” just like Tiktok through the storm through short videos in the mobile Internet age, can lead the Chinese artificial intelligence companies in optical digital entertainment. “

Last week, Bido It announced that the latest human technique that works on behalf-which Supported sales of $ 7.65 million During an interactive living session for more than six hours in June – it will be issued for the broader use of the industry in October.

In 3D perception, Tinetnet She released the Hunyuan World model to create digital panoramic images of the viewer, which was created from the visual texts and demands. Videoes use the “network” file format that the players’ developers can then use to edit specific parts of the image.

“Beyond support [Tencent’s] “The internal development teams show an ambition for Tencent to unify the generation of high assets in the game and expand its influence through the scene of the development of games in China,” said Daniel Ahmed, Niko Partners, Daniel Ahmed, Director of Research and Vision at Niko Partners.

Niko found that more than half of the Game Development Studios in China already uses artificial intelligence to generate content and reduce the time of development and costs.

But the development of the game reflects wider challenges in the use of artificial intelligence widely to create videos and graphics.

“While interest in the spontaneous organization is high, we have already seen some violent reaction to the games that have carried out technology badly,” Ahmed said.