Anna Wintour was Vogue. Now she’s stepped back, can the magazine stay relevant?

In May 1989, Mrs. Anna Winner did something that would become a distinctive feature of her main heat for US Vogue- put a pop star on the cover.

Just one year after her mandate as the power head force, Mrs. Anna had already made a name for herself as an editor who understood the instinct of the afternoon. She was the first to put a model in jeans on the Vogue front, and now Madonna.

“If it is worrying to do jeans for November 1988, I think it was important to do Madonna.

For Marianne Koi, the designer and contributor in Vogue, this step speaks to Mrs. Anna’s ability to make the popularity of “our age, and make it contemporary, and make it within reach.”

“Before, women who could buy Couture who were interested in what Vogue said,” she says. “But Mrs. Anna realized the need to communicate with children listening to Madonna.”

Now, about 40 years later, Mrs. Anna is preparing to hang her in Manolo Bahnik, somewhat-while she will not be editor-in-chief, she will remain a global editor-in-chief. It will be in the hall and her heir, Chloe Mal, 39, who interferes as a head of the editorial content.

While some attributed its continuous existence as a sign of the unwillingness to waive complete control, one can also see this as a recognition of its unparalleled location in the fashion industry, and the fear that must be completely going, this printed magazine – which is already residue for some – will lose its remaining influence.

Once, fashion magazines such as Vogue Industry ruled. They could not fight for attention as much as it was just a decree from the highest and was not “elegant”.

Whether you still see – or see – ever – depend on good judgment, or the reflection of our time, on who you are talking about.

“I think it’s more important than people want to recognize honestly,” says Odel.

For Anja Aronowsky Cronberg, founder and editor -in -chief of the Vestoj academic post, less. When she was a teenager who grew up in Sweden, “I represented Vogue the world there, which is a glamorous, different and wide horizons that I was seeking.”

But she stopped reading her 25 years ago.

Today, printed magazines are fighting to stay in a crowded, rapid-footed landscape-a monthly publication that loses a lot of importance in a digital world per minute.

“There is not a single magazine related to the way in which Voga may be relevant in the 1980s,” says Cronberg.

“There are many other compounds for culture today,” she adds, such as Tiktok and Instagram.

All of this will be in Malle’s thinking because it takes the job of the head of the editorial content. And according to what you were planned To quell the issues frequently, centered on cultural topics or events instead of the most famous. She says she wants to tend to the idea of ​​Vogue in printing as something to collect and cherish it.

One of the ways that Mrs. Anna Doug kept part of the conversation is to expand the people who invited them to the cover.

Since the appearance of Maddona for the first time, Dame Anna has placed kings, politicians, pop stars, writers and gymnastics on the cover.

“It is sure to bridge fashion and entertainment as the editor -in -chief of Vogue,” says Odel.

It was not always a good reception. When I placed Anna Kanye West and Kim Kardashian on the cover in 2014, “it has sparked a lot of discussion,” says Koi.

“Nobody really wants to wear clothes [her] Because she was the star of reality. “

When almost looking at the legendary situation, Kardashian continued to occupy it, the cover spoke to the ability of the strange lady to culture – to be said, as she could lead her.

But whether Mrs. Anna remains the right person to drive, and whether the magazine can bear the increasing financial pressure, it still must be seen.

It is much more corporate world than before.

Her decision to highlight Lauren Sanchez, the wife of Jeff Bezos, is now accusations that the magazine was selling her. Some have read it more about celebrating the wealth and luxury of elegance. Interestingly, it was Malali who apparently organized the story on the wedding of the couple and was sent to his writing.

Vanessa Friedman, head of critic in the New York Times He indicated in a recent article That “while elite wedding parties are a distinctive feature of a regiment, it has never made its cover, and it seems that Mrs. Sanchez Bezos did not have celebrity or modeling data that is usually worth the cover treatment.” The presence of the couple in the inauguration of Donald Trump also caused criticism from some – and contributed to the cover reaction, especially on social media.

Mrs. Anna, who has supported Democratic candidates in the past, has emerged over the years, Hillary Clinton, Michelle Obama, Jelly Biden, and recently Kamala Harris. It is appropriate to be whether or not Melania will invite me to cover the cover, as it was the subject of a lot of discussion – and still, even when Malle takes the role.

But it can be said that Vogue can withstand this type of criticism more than others because of its legendary history. As Lauren Sherman, a fashion journalist who broke the news of the appointment of Malley, says BBC: “The Vogue brand is disintegrated, and it is one of the most important fashion brands in the world.”

A large part of the world’s Vogue’s position is concluded in Dame Anna-the mysterious fashion editor, with its recognized boba immediately and not knowing it.

I have almost maintained a certain link to the title by being relevant.

“Anna was able to stay in relation to all the different eras that we simply lived by being a synonym for culture, fashion and beauty,” says Koi.

This, despite his criticism of being late to make Vogue more varied compared to other sections of the industry.

“She is a major famous personality,” says Odel. “What is another editor who has a book and made a creative movie about them? As you know, she played her role Merrill Strip!”

For Cronberg, it is “a brand in itself at this stage.”

So what next?

“I think we are about to see how important Vogue comes from Mrs. Anna,” Odel says.

Although Malle has inherited the magazine’s position, “it will be up to Clawy and its team to see if they can use it wisely to influence the way the culture moves,” says Sherman.

Eli Violet Brameli, an independent writer, a trustee and a former lifestyle.