Chinese exporters need to build brands

“Do you need an American warehouse?”

“Do you need a Mexico warehouse?” “Shipping to Europe?”

Sales representatives, Chinese Mandarin speakers, were not shy of paying their logistical services when she attended the e -commerce exhibition across the tenth border international Channel this week. A logistical company has rented one of the foreign -look foreign models in shiny silver dresses to wander around the place.

It is one of the largest events in the general companies that sell from China to the United States and other countries online. In the midst of a truce in the US -Chinese tariff war, many companies seemed keen to enter the American market.

But the game to stay has changed.

“The past thirty years have helped Chinese companies become very mature in the integration of the supply chain,” Tina Hessa, a partner at Aigc Empower, told me in the Mandarin at the exhibition. “Today, if there is a tool that can help [businesses] Tell a better story, echo with users … they can go out with the brand identity to work in a long -term healthy way and higher profits. “

Aigc Empower claims to have these tools. In a joint launch with Amazon and Wayfair in Zhuhai, China, last month, HSU said that AIGC has provided two AI’s own producers: a system to quickly search in local markets to understand consumer needs, and a tool to produce photo to announce the product. HSU said that the service starts from 10,000 yuan ($ 1,390) per year of the year – it has already received about 100 requests.

“Frankly, not every customer here can estimate the value of” our products and the need for the brand, noting that it is the Chinese entrepreneurs who studied abroad better understand this. But she warned that without a distinctive distinction, Chinese companies will find it difficult to stay abroad in the next thirty years.

Some Chinese companies believe that they already have what is necessary to build a trademark, but they lack legal resources to protect themselves – especially since market occupants are launching targeted claims that can force a Chinese seller to get out of work.

It has become a remarkable challenge that a group of Chinese merchants supported A new platform that uses a low -cost insurance structure for litigation services that can be expensive, according to Jack Chang, Secretary -General of the Legal Insurance Department of the E -Commerce Association in Churchine over the border. It leads the project with a team of about 30 people.

His plan is to collect lawsuits in thousands or tens of thousands, thus negotiating a lower rate with law firms in the United States or in the other market. It is far from the operating service, and Zhang hopes that he can reach a threshold of 1000 cases at this time next year.

One of the participants said that many companies in the exhibition also announced services from compliance with business registration – will cost to obtain an American brand equivalent to $ 485, and it is now available at $ 150. But since many sellers seemed to simulate each other’s style, just trying to undermine others on the price, it is clear that the concept of the brand has not yet been launched.

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